Business Jungle

Lessons from nature for the Entrepreneur   André  Diederichs

- a novel approach to surviving in a global economy for SMMEs

CAPE TOWN. - Small business guru, and well-known public speaker and media personality, André Diederichs brings his extensive knowledge to the fore in a new book for entrepreneurs and key decision makers that challenges the way they think about and do business. 

Diederichs believes that the SMME sector in this country is comparatively still in its infancy, and with the right support, it has the potential to become the key driver of the South African economy. In support of his ideals, in Business Jungle he gets back to basics and examines the fundamental aspects of managing a small to medium business to success with guidance from nature.  

Business Jungle is a culmination of Diederich’s acute sense of business and keen fascination with the natural world that captures the essence of Africa’s pride and translates it into practical lessons for the business world.

In this 95-page soft cover book that reads more like a novel than a good business guide, Diederichs hones his knowledge of over a decade to not only inspire entrepreneurs, but bring them a wealth of information that they can successfully apply in their own undertakings.

In Business Jungle the author explores the super senses and behaviour of animals and nature’s planning cycles and how the survival of the fittest in today’s business jungle gets a new meaning in a changing business landscape.

Says Diederichs: “Nature teaches us important lessons on how to not only survive, but also thrive in the ever-increasing competitive global business environment! The instinctive behaviour displayed by animals in their natural habitat offers an invaluable resource for entrepreneurs to tap into.”

Essential reading for all aspiring and existing entrepreneurs, Business Jungle offers a unique and fresh approach in understanding the key factors to achieving success in a global business environment. These are stories from the heart of African nature which convey important analogies for successful enterprises.

Diederichs added: “Interpreting the behaviour of animals in a business context has been an exciting journey for me which I’ve discovered has a multitude of other applications.  These lessons can be applied to all facets of life, and I believe if we take the time to closely reflect and mimic the characteristics of these truly remarkable creatures, we will not only make a success of our businesses, but also of our lives.”

Diederichs appears frequently on TV and is a sought-after guest on radio, having published more than 600 business articles and three business books since 2002. He has traveled abroad extensively over the last 10 years to study entrepreneurship and is a popular public presenter, regularly addressing audiences around the globe.

As an added bonus this book is richly illustrated by one of this country’s leading illustrators of nature, Penny Meakin.